This week Matthew Whyatt and Bob Urichuck, Sales Guru, discuss the price you are willing to pay to achieve your goals and make that sale.
VS TV Episode 23- What Price are You Willing to Pay? Transcript
Matthew: Well, welcome back to Velocity Selling TV. This is episode twenty-three and for the last twelve, well, six months, Bob and I have been walking everybody through, walking you through, the steps to, really, not only being a success in sales, but actually in business. If we take it another layer, actually successful in life. And that’s what sales is: everything is a sale. Whether you’re trying to get your kids to brush their teeth or join the, as you guys would call it, the P.T.A, and we would call it the Parents and Friends Association. You know, if you want to get your, uh lead yourself, lead your life, have a better community, it’s actually about being a better person internally and actually taking a bit of a leadership role. So, that’s what we’ve been talking about over the last six months. So twenty-three, that means we’ve been doing this for twenty-three weeks. So what we’re going to talk about now it, we’ve written down our goals, we’ve figured out our timeline, and next, we’re actually talking about the price you’re willing to pay to actually make all this come true. Isn’t that right Bob?
Bob: Exactly. So what we wanna do is take one of these major dreams that you have, you’ve grouped ‘em, you’ve catergorised ‘em, you’ve prioritised them. And you pick one and basically ask yourself the questions: ‘Are you willing to pay the price to make this dream a reality?’ Now, when we talk about price, it doesn’t mean just money. Ya know, sometimes there’s a cost to do things but it also could be effort. Are you willing to give it the necessary effort? Are you willing to get the education to be able to do it? Are you, uh, is it going to affect your relationship any differently? And how are you going to do it? An example would be, my first book. I wanted to publish my first book. I knew it was going to cost me roughly ten thousand dollars. I didn’t know where the money was going to come from but I believed it would come. But first, I had to write the book. So I kinda disciplined myself, I used prime hours, the morning, 5:00 to 10:00am, but 5:00 to 10:00am I realised, ‘Well geez, if I’m going to be writing in my office, I won’t be able to make my sons breakfast. I better check in with them.’ So I checked, you know, made sure the family understood that we’re gonna do, we’re gonna delay the vacation, I’m gonna work in my office from these hours, I don’t want to be disturbed. And there’s going to be maybe an impact on relationships ‘cause I’m not always going to be there making breakfast and this kinda stuff. So I discussed it with ‘em. They agreed and as long as I made breakfast after 10:00 I was ok. So the thing is, are you willing to pay the price. The price could be relationships, effort, commitment, financial, career. Are you willing to make changes? Are you willing to take a risk? Are you willing to pay the price? ‘Cause here’s the thing: If you’re not willing to pay the price to make that dream a reality, don’t even start. Why would you want to set yourself up for failure? If you’re not gonna do it, if you’re not gonna follow through and do the things you say you’re gonna do, if you’re not gonna pay the price….You know yourself, everything comes in direct proportion to the effort you put out. Put out no effort, there’s no result. So it’s the same thing here. So are you willing to pay the price to make your dream a reality? And then you go through each one of these dreams that you have and if you’re not willing to pay the price, remove ‘em from the list. We wanna work with the ones that you’re willing to pay the price to make a reality and that’s what we’re gonna do next as we share what we call the ‘Goal Log Book’ with you and all the steps to go through to take a dream, turn it into a goal, and make it a reality.
Matthew: That’s fantastic Bob. Actually that’s really interesting clarity. You know, people say they have a whole lot of goals but you know, are you willing to pay the price. But I guess you’ve got to figure out what the price is going to be.
Matthew: And ya know ‘hey I want this house. I want this jet ski. I want these things.’ What’s the price? And it’s not just dollar terms. That’s a really great bit of clarity Bob. That’s um, you should write books.
Bob: laughs Thanks Matthew. I’ll see you next week and we’ll talk about the ‘Goal Log Book’.
Matthew: Fantastic. Bye for now.
Bob: Alright, bye-bye.